Video marketing is one of the most effective ways to grow an online presence, increase engagement, and boost conversions. If you’re wondering how to make a video on Canva, you’re in the right place. Canva makes video creation easy, affordable, and accessible—even if you have zero editing experience.

 

In this complete Canva video tutorial, you’ll learn exactly how to create a video on Canva, from choosing templates to exporting your final video for social media, YouTube, or marketing campaigns.

 

 

What Is Canva and Why Is It Great for Video Creation?

 

Canva is an all-in-one design platform that includes a powerful Canva video editor. It allows users to create professional-quality videos using drag-and-drop tools, pre-made templates, and built-in stock media.

 

Why Use Canva to Make Videos?

 

• Beginner-friendly video editor
• Thousands of Canva video templates
• Built-in stock footage, music, and animations
• No software downloads required
• Ideal for social media and marketing videos

 

Whether you’re a content creator, affiliate marketer, or small business owner, Canva is one of the easiest ways to make videos online.

 

 

Step 1: Create or Log In to Your Canva Account

 

To begin learning how to edit videos in Canva, visit Canva’s website and sign in. Canva offers a free plan, which is perfect for beginners, and a Pro plan with premium video templates, stock footage, and resizing tools.

 

Once logged in, you’ll land on the Canva dashboard where all your designs are saved.

 

 

Step 2: Choose the Right Canva Video Template

 

From the dashboard, search for “Video” or select a specific format such as:

 

• Instagram Video
• TikTok Video
• YouTube Video
• Facebook Video
• Presentation Video

 

Using a template is the fastest way to create a polished video. Canva video templates are professionally designed and optimized for each platform.

You can also start with a blank canvas if you prefer full creative control.

 

 

Step 3: Learn the Canva Video Editor Layout

 

Understanding the editor makes learning how to make videos with Canva much easier.

 

• Left panel: Templates, Elements, Text, Uploads, Audio
• Canvas area: Preview your video
• Timeline: Control scene order and length
• Top toolbar: Animations, transitions, and effects

 

Each page in Canva represents one video scene.

 

 

Step 4: Add Video Clips, Images, or Graphics

 

To create a video in Canva, you can use:

 

• Stock videos from Canva
• Uploaded video clips
• Images, icons, and shapes

 

Simply drag and drop any element onto the canvas. Canva allows you to trim video clips, reposition elements, and layer content easily.

This flexibility makes Canva a powerful video maker for beginners.

 

 

Step 5: Add Text, Titles, and Captions

 

Text is essential when learning how to make a video on Canva, especially for marketing and social media.

 

To add text:

 

• Click Text in the left panel
• Choose a heading or subtitle style
• Customize font, color, and size

 

Adding captions helps improve engagement, especially since many viewers watch videos without sound.

 

 

Step 6: Add Music, Voiceovers, or Audio

 

Canva includes a built-in audio library that works perfectly for video marketing.

 

To add music:

 

• Click Audio
• Choose a track or upload your own
• Adjust volume and timing

 

You can also upload voiceovers to explain content, promote products, or guide viewers through tutorials.

 

 

Step 7: Use Animations and Transitions

 

Animations help your video look more dynamic and professional.

 

Canva Animations

 

• Animate text, images, and video clips
• Choose subtle effects like fade or slide
• Transitions
• Add transitions between scenes
• Use fade or dissolve for clean edits

 

Avoid overusing animations to keep your video clean and engaging.

 

 

Step 8: Adjust Video Length and Timing

 

Canva allows you to control:

 

• Scene duration
• Overall video length
• Audio synchronization

 

For best results:

 

• Social media videos: 15–60 seconds
• YouTube videos: 1–5 minutes (or longer if educational)

 

This step is key when mastering how to create a video on Canva for social media.

 

 

Step 9: Resize Videos for Multiple Platforms (Canva Pro)

 

Canva Pro users can instantly resize videos for:

 

• Instagram Reels
• TikTok
• YouTube Shorts
• Facebook Stories

 

This feature is perfect for repurposing content across platforms and improving reach.

 

 

Step 10: Download and Share Your Canva Video

 

When your video is finished:

 

1. Click Share
2. Select Download
3. Choose MP4 Video
4. Download or share directly to social platforms

 

Your video is now ready to publish.

 

 

Tips for Better Canva Video SEO and Performance

 

• Use short, clear text overlays
• Add captions for accessibility
• Optimize video length for each platform
• Maintain consistent branding
• Include a strong call-to-action

 

Following these tips will help your Canva videos perform better in search results and on social media.

 

 

Final Thoughts: Why Canva Is Perfect for Video Creation

 

Now that you know how to make a video on Canva, you can confidently create high-quality videos for marketing, social media, education, or affiliate promotions. Canva removes the technical barriers of traditional video editing and replaces them with a fast, beginner-friendly workflow.

If you want to grow your brand, build an audience, or promote offers online, learning how to make videos with Canva is a skill worth mastering.