| A lot of website owners invest much time, money and effort in building then promoting their website. However, if customers have a hard time remembering their exact web address, then these customers might end up in their competitors? website. Therefore, a memorable or easily remembered domain name is essential to lead your visitors towards your website. Your domain name choice can have, according to experts, a great impact as far as prestige and image of your business is concerned and has a great influence also, on your business activities online. Why? Here are advantages of having a memorable domain name: 1) A memorable domain name can attract a lot of walk-in visitors. The most important thing to remember here is that you register and choose a particular domain name which matches your business concept and not the exact name of your business, as you will draw internet surfers that are surfing for that particular topic. For example, a hobby and crafting store which registered the domain name Craftingmaterials.com may get visitors searching for crafting materials online. In addition, while results of search engine are difficult to foresee, Craftingmaterials.com could indeed show up much more often in online search results whenever somebody searches for any information with regards to crafting materials. 2) A memorable domain name will build your product. Yes, a memorable domain name will increase customer awareness towards your product. If you have chosen a domain name that matches the name of your company, then it will reinforce your product, thus making it easy for your customers to memorize and then return to your website. Furthermore, it will be so much easier to get word-of-mouth advertising because your customers can remember easily your name then pass it to their friends. 3) A memorable domain name will improve your web promotion chances resulting to more visibility on the internet. Memorable domain names such as those that consist of common keywords will improve your website's ranking on search engine results. Nonetheless, this is just one among the many benefits when talking about web promotion. A lot of big directories or sites listing will, in fact, not accept to enlist any website having no domain name of its own. Yahoo! is one of those big directories having a tendency of favoring websites having a domain name of their own. Here are guidelines for choosing a memorable domain name: ? To make your domain name memorable, keep in mind to use as less words as possible. Three words maximum are best. Longer phrases can be hard to remember as well as they take longer to type. People today want everything fast - so if they would have to type and or remember a twenty-five letter URL, most probably they won't even bother to do so. ? To make your domain name memorable you also need to use simple to spell words. Never use words which are weirdly spelled just so you think your website will be unique - you will in fact, lose many web visitors. Take for instance the domain name friendster.com; if this is what you want but has already been taken, don?t go for frendster.com as this would only result in you sending traffic towards other domain names of similar spelling and sound. ? To make your domain name memorable, you need to think carefully also before you use anything aside from ?.com? as your domain name?s ending. The reason to this is ?.com? is the most commonly used ending and web surfers will remember this easily than using .name, .net or .place. A memorable domain name will indeed go a very long way in generating traffic towards your website as well as building your business reputation that will result to more customers, better sales and the success of your business. |